Good nutrition can be fun, flavorful, fast and affordable!


Your Health

It's bizarre that the produce manager is more important to my children's health than the pediatrician.

Meryl Streep

We know produce is good for us. Our mothers taught us that. Nutritionists confirm it. And the government recommends we eat more. But most of us don't eat as much as we should. Why not? What can we do about it?

We think a big part of the answer lies with flavor. We naturally eat more of things that delight us. And we can learn much from other cultures who maintain healthy diets by artfully mixing fruits and veggies into symphonies of flavor.

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    A team member visits with a nurse at one of our medical facilities.
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    A company doctor checks on a young patient.
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    We encourage families in our company provided housing.
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    Taking pride in the summer harvest on the cool California coast.
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    A view inside one of our pre-school class rooms.
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    Sorting tomatoes takes a gentle touch and a keen eye.
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    Packing it right the first time requires skill and experience.
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    Harvesting vine ripened tomatoes.
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    Enjoying a book in one of our day care facilities.
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    Future scientist works on renewable energy wind mill.
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    The beauty of summer berries.
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    Team member housing, made out of straw bales.
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    A happy team is a productive team.

Life expectancy would grow by leaps and bounds if green vegetables smelled as good as bacon.

Doug Larson

Fat gives things flavor.

Julia Child

When produce tastes great, we eat more of it. And produce can taste great. Grill veggies on the BBQ. Use salad dressing or a dipping sauce. Sauté in butter. Stir fry in oil. Make produce the star of the show.

Celebrity chef Martin Yan offers this insight: "Normally with Western cuisine, you serve vegetables separate from the meat, so kids will eat the meat and never touch the vegetables. With Chinese cooking, you mix everything together, then the kids have to eat their vegetables. They won't have the patience to pick them out."

We would add that the kids won't want to pick them out because everything tastes so good when it's artfully mixed together.

A world without tomatoes is like a string quartet without violins.

Laurie Colwin

Soloists in an orchestra can stand out on their own. Similarly, our strawberries and snack tomatoes need no accompaniment to deliver a fantastic performance – pop one in your mouth and you will be wowed by the flavor.

Other performers in the orchestra must work together to play beautiful music. By artfully mixing together individual produce items, you can create a symphony of flavors that will wow your audience and encourage good eating.

Salsa is a wonderful example. By mixing together tomatoes, onions, chili peppers, cilantro, garlic, carrots, and lime juice, you can create a symphony of flavors, colors, textures, and aromas. And this is done with all natural ingredients. As they say in Mexico: buen provecho!

My doctor told me to stop having intimate dinners for four unless there are three other people.

Orson Welles

Here are some tips to help control portion size:

  • Drink water before each meal – it will make you feel fuller.

  • Use a smaller plate. For example, use a salad plate instead of a dinner plate.

  • Fill half of your plate with fruits and veggies.

  • Eat slower. You will enjoy your meal better, and your stomach will have a chance to tell you it’s full.

  • Eat at the dinner table. Studies have shown that people who eat in front of a TV or computer screen are more likely to overeat!

  • Don’t eat directly from a package – it’s difficult to know how much you’ve eaten.

  • Don’t supersize – you'll save money and reduce calories.

We can make a commitment to promote vegetables and fruits and whole grains on every part of every menu. We can make portion sizes smaller and emphasize quality over quantity. And we can help create a culture – imagine this – where our kids ask for healthy options instead of resisting them.

First Lady Michelle Obama

Fruits and veggies are filled with vitamins and minerals. They are high in fiber and low in calories. They fill you up faster so you eat less of those high calorie foods. In fact, the USDA Food Guide suggests that at least half of what you put on your plate should be fruits and veggies.

Take the Fruits & Veggies More Matters challenge! Try to add just one extra serving of fruits and veggies to your day. Your taste buds will rejoice and your body will thank you!

Let food be your medicine and medicine be your food.


Super tasting tomatoes and strawberries are also super good for you. These super foods contain properties such as antioxidants and lycopene which scientific studies suggest may help reduce the risk of certain diseases.

Featured Recipe

News Articles

On the Front Lines of Food Safety — Farmworkers Have Your Back - Food Safety News
U.S. Labor Secretary Perez Visits California Farm Certified by the Equitable Food Initiative - Yahoo Finance
Costco Works with Andrew & Williamson to Boost Organic Supply - The Packer

The Tomato Vine

In Spain there's a yearly festival named "Tomatina", where participants throw tomatoes at each other.